Frequently asked questions

the colour

What is the "color" in Color Me Rad?

You're probably asking yourself, Is this really colour being thrown at me or are the rainbows I'm seeing just a sign from God that the earth will never flood again?

Well I'm glad you asked. This isn't just smoke and mirrors. This is non-toxic, non-rash-inducing, Kroger branded, coloured corn-starch. Subsidized by the government and processed in the good ol' US of A, these blasts of starch will change your colour, and your demeanor, but never your level of wellness.

How do I colour myself rad?

I’m sure this is a question you never thought you’d have to ask. Mostly because it doesn’t make much sense, but now that we’ve got you on the FAQ page, you’re going to be questioning everything you ever believed in.

Basically you get your whitest, cleanest shirt, tank-top, undershirt or just a thick patch of bleached chest hair and run until you get coated in colour so thick, Tide with Bleach will be calling you to star in their next commercial.

Where can I colour Myself Rad?

Look Left...your other left!

How do I protect my sensitive areas from colour?

Using the same tactics you use protect your “special parts” from the sun and wanton eyes. Clothing, for starters, works wonders for keeping your skin as soft, supple, and as unseen as a baby’s backside. Goggles, glasses, shirts, shorts, shoes, cooking aprons, hospital gowns, or radiation suits can be worn to protect you from the frequent blasts of colour from Color Me Rad, and any stray UV rays from holes in the ozone overhead.

What if I’m colourblind?

Then you’re clearly a male born with a common genetic deficiency that if left untreated, will leave your world dull and gray.

Our resident pharmacist recommends light exercise, cherry flavored NyQuil, and being bombarded with colour every 8- 12 minutes for 5 straight kilometers.

How do I get Clean?

For sins: we’d recommend repentance and confession to your priest and/or favorite deity. For colour we’d recommend soap, cold water, and perseverance...and another few suggestions:

If you’ve got light coloured hair, it helps to use some leave-in conditioner, olive oil or coconut oil beforehand—think Wendy Peffercorn—oiling and lotioning, lotioning and oiling.

Goggles, glasses (aviator or other) to cover your eyes will help.

A bandanna never hurt anyone

After the race, get all the dry powder out of your hair, clothes, teeth, etc. before adding cold water. It's just dust so bring your favorite French Maid and some lemon pledge.

It might take a few washes to get it out of your hair, but heck, just lather, rinse, rinse, rinse, rinse, rinse, rinse and repeat.

How do I keep the colour in my shirt?

Your best bet is to never wash it and let the stink permeate through your house for decades. If that doesn't work for you, try the following suggestions, but be warned, they may end up ruining your masterpiece of a shirt: 1) Use spray adhesive post-race and let it dry before washing or 2) spray your shirt with vinegar, then iron it before washing.

about us

I thought “rad” died in the 80’s.

Unlike Communism and my late Uncle Steven, “Rad” has survived the fall of the Soviet Empire, the scrutiny of the SEC and Webster’s Dictionary, heart disease, and the disdain of high school students everywhere. Like an old vinyl record, it was lost in common practice and parlance and has now reemerged as the vanguard for everyday nomenclature amongst babies, toddlers, teens, and business execs.

Does this race have anything to do with Color Me Badd, my favorite boy band from the 90’s?

We were hoping to work closely with them from start to finish on the run, but due to parole violations, brief imprisonment, and personal bankruptcy, they were unavailable for comment.

Does this benefit charity?

You think we’re just going to keep all your money? A portion of the proceeds will go to benefit a local charity in the community. Check out each race location to see whom. That’s right—we just used “whom.”

Is CMR a for-profit event or a charity event?

Color Me Rad is a for-profit event. Each city has a local charity partner which will receive a portion of the proceeds. The amount is based on the size of the event and the involvement of the charity. The charity recruits volunteers whose time is compensated directly to the charity. We also provide extra donation opportunities, and we aim to generate awareness of the charity in the community. We have great relationships with our charity partners. Please contact your local charity if you have further questions.

Where did Color Me Rad come from?

Most people think Color Me Rad comes from an obscure passage in the Hebrew Bible where Joseph asked his dad, Jacob to, "colour him rad," and Jacob obliged by bestowing upon him the Coat of Many colours, much to the envy of his brothers. Color Me Rad isn't worth selling your brother to nomads to get a registration for a sold out race, but it is worth setting the record straight.

Color Me Rad is loosely based off of the Hindu Festival of Colours, otherwise known as, Holi. Just as you usher in a new year of radness in your life by signing up for Color Me Rad, Hindus usher in a new season, spring. The festive colours used are a sign of winter's end and springs new beginnings. To find out more, visit or just visit India. That'd be more fun than reading. And who really knows how accurate Wikipedia really is, right?


Well, why should I?

As you pass through this life you’re faced with thousands of choices that shape who you are, what kind of person you’ll become, and how successful you’ll be. These decisions either build or destroy character and can be life changing for you and those around you. Sometimes you’re faced with a decision so important that everything hinges upon you choosing correctly.

Well who cares, right? This run has nothing to do with that. Color Me Rad is the best time you’ll have all year. Plain and simple. It’s like a food fight without food. It’s a race with no glory for the victor and no shame for the loser - only large slops of colour plastered all over you and your friends’ smiling faces.

It’ll brighten your day literally and figuratively; it’ll liven up your Facebook page, give you hours of new conversation and fond memories, and you will eventually move on to become the next President of the United States. That’s our personal guarantee.

And let’s be honest, when was the last time you acted like a 12 year old? Unless you are now 13 years old, this was probably a long time ago. If you’re 13, you’re not our target demographic anyway. Don’t you have homework to do?

What do I get with my registration?

What’s with all the questions?

You’ll receive the newest and best t-shirt in your closet...(it's not white, so for race day we recommend bringing a different white t-shirt), a freaking sweet set of sunglasses, a RAD tattoo, a race bib, AND ONE COLOR BOMB RIGHT BEFORE THE FINISH FOR THE FINAL COLOUR THROW!

What’s the difference between team runners and individuals?

Being alone ranks just below fear of death and public speaking on the phobia scale. There’s nothing wrong with running alone, but throwing balls of colour at your friends seems a little more fun than hucking them at complete strangers.

Can I just volunteer (Become part of the Color Bomb Squad tm)?

This isn't North Korea. Of course you can. And you'll get a sweet Color Bomb Squad tm Shirt as well. Just go here. Please keep in mind that volunteers need to be at least 16 years old.

How do I sign up for Color Me Rad?

Do you see just above this where it says "REGISTER"? Click it and pick a race and then click on the big “REGISTER” button and have at it. If you’re friends have already signed up and you’re looking to join them, check out “How do I join a team?” below.

How do I join a team?

When you go to register, click the radio button that says, “Join Existing Team or Individual.” If your friends have already registered a TEAM, then type in the Team Name (every team name is unique) and the Team Captain’s Last Name. If your friend registered as an INDIVIDUAL and is now looking to make a team with you, type in the team name they created and their last name and it’ll put you on their team.

I’m lonely. How do I invite my friends to Color Me Rad?

Color Me Rad is like drinking or chess—it’s better when you do it with friends. There are a few easy ways to do this:

  1. You can log into the member area, put in your friends’ email addresses in the “Invite Friends” box and we’ll send the email for you.
  2. You can click on the Facebook button after you register to let your friends know that you just registered.
  3. You can invite them through the Facebook Event page for the race you’ve registered for.


  4. You can just call them and ask them. Or maybe a cute text.

How do I edit my registration or my team's registration?

Look up and left and you'll see "sign in" it and then enter your user name and password that you created when you registered. In the member area, you'll be able to make changes to your team (if you're the team captain), your demographic info, your shirt sizes, and your waves. You'll also be able to invite friends to run with you so they don't feel left out like they did at your wedding.

What if I lose my login info?

Your login info is simply your username and the password you created when registering. If you happen to forget your user name or password, don't worry, you can have it resent to you. Just enter the email address you used when registering in the "Resend Confirmation" section of the login page. If you have any trouble, please send us an email and we'll help you out.

My registration seems screwed up; what do I do?

First, you can login to the member area with your user name and password and try changing the registration info on your own. If you’ve still got issues, fill out the Contact Us form on the "CONTACT" page, select the race you’re running, and shoot us a message and we’ll help you out ASAP.

How do I transfer my registration?

The website states that the registration is non refundable but registration is fully transferable. Race transfers are valid for any race currently open for registration and in the 2015 season. You can login to your account with your username and password to change your information to the new participant's information and click update. If registration is closed, email customer support for some tender love and care.

How do I switch teams?

When you login to your account, click "edit personal information". You can switch teams by clicking "join a different team" and entering the new team name and team captain's last name.

the run

How it works:

Start out as clean as a newborn babe, and throughout the run, you'll coat your chaffing thighs with blue, green, pink, purple, and yellow until your face, shirt, and body come out silkscreened like a tie-dyed hippie on the other side. Yup...that is how you turn regular running into The Art of Running tm!

Each section of the run adds a new explosion of colour to your clean, painter's palate until you cross the finish line into a final blitzkrieg of colour.

What happens at the finish line?

This is the royal rumble of colour. Every 15 – 20 minutes everyone will grab their Colour Bombs and pummel each other until you're black and blue (from corn starch – no real bruising will occur). There will be music and other colour doused participants welcoming you across the finish line with open arms. Hugs are free and just like any good AA meeting, spectators are welcome.

How and when do I get my packet?

Packets will be mailed in the post 2-4 weeks before race day as long as you signed the waiver. If you register just 3 weeks or less prior to the event (or did not sign the waiver) your packet will be sent to the venue to be picked up on race morning. Lines can get long so please arrive 1hr early so you don't miss your wave time.

What should I wear?

White...all WHITE...but off white would be ok.

What’s the best way to photograph this bad boy?

We’ll have photographers present taking pictures and we'll post them on Facebook. If you want to go it alone, we recommend a good buddy trotting along side you, a zip lock bag to keep it safe and colour free, and slow shutter speeds.

Is this run timed? What do I win?

Just try to finish before the sun goes down. We don’t even own a watch. At the finish line you’ll be rewarded with a sense of accomplishment and an endorphin induced high.

Can I walk and still be RAD?

Of course! Just come and have fun!

What if there is bad weather?

We'll get RAD whether it's rain or shine. If there is lightning, we'll postpone the race until we have been in the clear for 30 minutes. Check Facebook for weather status updates on race day.


Is there an age limit?

Everyone, young, small, old, foreign or domestic are welcome to participate. Those under 18 must bring a waiver signed by a parent or guardian to packet pick-up or race day and here's the kicker...7 and under run for free! They won't receive a race bib or t-shirt but they will be covered in colour head to toe!

Can I bring a pet?

Nope. No fluff here. Get it?

Is the race refundable?

The race is non-refundable, but it is transferable to another race or a significant or insignificant other. You must contact us by email prior to your race day in order to transfer to another race/date.

What about kids?

If you are 7 and may run for FREE with a paying adult but won't get a t-shirt, race bib or sunglasses. Oh, and just make sure your parental figure signs a waiver for you.

I hate being litigious. How do I sign the waiver?

If you’re signing up as an individual, as a team captain, or joining an existing team, you can sign the waiver electronically as you’re registering by just typing in your name. Easy-peasy-Japaneesy. You can have your team captain send you the waiver electronically to sign. Or if someone signed up for you, you can login with your email address and your password and sign the waiver in the member area.

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